SEO

Search Engine Optimization (SEO) is a marketing tool with the purpose of increasing visibility to your site from organic (non-paid) search engine results. Many factors are related to successful SEO optimization, from the words on your page to the ways other sites link to you. Primarily, SEO is just a matter of ensuring your website is structured in a way that search engines are able to recognize the content. If search engines don't recognize the content on your website and add it to their indexes, you are missing out on unbelievable opportunities to drive traffic to your site.